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5 Steps to Creating a Successful Public Outreach Campaign
Presenter: Erica Hooper,
Strategic Director, S. Groner Associates
Thurs., Jan. 26 th @ 2 p.m. EST / 11 a.m. PST, 1hr*
1 PDH / 0.1 CEU credits
$59.00
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Change starts with people. Whether your focus is stormwater pollution, energy conservation, pavement restoration, or recycling, a successful public outreach campaign resonates with your target audience and leads to long-lasting behavior change. Join Erica Hooper of SGA to explore a proven 5-step approach to crafting a successful outreach campaign based on real-world examples of the good, the bad, and the ugly.
From tactics that have proven to be successful to common pitfalls to avoid, it’s about getting results using the people approach. Join Hooper to explore the 5-step real-world tested framework of crafting an effective campaign, including: setting baseline measures; identifying the target audience; crafting the messages; implementing the campaign; and conducting a post-evaluation.
We’ll discuss each step based on case studies that have proven successful, as well as others ending in failure (or as we like to refer to: the good, the bad, and the ugly) so as to demonstrate the choices in outreach roads and their possible final destinations. Participants will walk away from the presentation with a solid understanding of public outreach basics, an applicable 5-step plan, and answers to questions like “what is the single most effective way to change a person’s behavior?”
Instructor: Erica Hooper, Strategic Director, S. Groner Associates
This webinar will be led by Erica Hooper, Strategic Director at S. Groner Associates, who employs a unique blend of social psychology (i.e. how to influence people’s behaviors), marketing principles, and real world experience in implementing and overseeing dozens of outreach programs in municipalities throughout California. Read Erica Hooper’s faculty bio.
Learning Objectives
Webinar attendees can expect the discussion and education of the following learning objectives.
- Understanding of the 5 steps needed to craft an outreach campaign including evaluation, messaging, target audience analysis and implementation
- Understanding of the 3 strategies that cause public outreach campaigns to fail and how to avoid them
- Practical understanding of the dos and don'ts of public outreach at the municipal level
- Understanding of the single most effective tool in changing a person's behavior
* Webinar presentations are scheduled for approximately one hour with a question and answer session to follow. Webinar may exceed scheduled time.
